Strategic Insights
That Build Business

STAR: Strategy, Analytics and Research

Business strategies that grow marketing opportunities where consumers live.

Katz Television Group’s STAR (Strategy, Analytics and Research) Team is focused on building business strategies and actionable insights that grow opportunities for marketers to reach consumers where they live. The STAR Team is a group of professional strategists who provide clients with cutting-edge analytics, insights and approaches to business issues. The team is diversified across three core areas:

STATION SOLUTIONS:
State-of-the-art, positioning solutions for Katz Television Group’s 4000+ Radio and TV station partners nationwide.
MARKETING STRATEGY:
Customized insights across the marketing spectrum for Katz Television Group clients. Consultative, content services for Katz Media Group clients.
CONTENT STRATEGY:
Consultative, content services for Katz Television Group clients.

The STAR Team is at the center of thought-leadership for Katz Television Group, conducting primary research and custom client studies to unearth new insights about consumer behavior, evaluate successful national spot media campaigns and promote the broadcast medium.